Puma

Puma – Manchester City

Manchester City Kit Launch – Immersive Brand Integration

For this football campaign, the background was transformed to integrate the players seamlessly into a dynamic, high-energy environment. Key modifications include:

Player Integration: Manchester City players in full kit were added, bringing focus to the team and creating a strong brand presence.

Lighting & Depth Enhancements: The abstract blue and pink light streaks were retained but adjusted to interact with the players, creating a futuristic, immersive setting.

Atmospheric Effects: A subtle fog and bokeh lighting were introduced in the foreground, enhancing the dramatic and premium aesthetic.

This update elevates the composition from a conceptual background to a powerful promotional visual, aligning with the excitement of a new kit launch.