Zappo’s

Zappo’s

Agency: MullenLowe

Zappos Running Campaign – Branded Packaging Concept Execution

For this advertising and packaging concept project, we transformed standalone assets into a cohesive, on-brand promotional mockup that mimics an in-box customer experience. Key modifications include:

Composite Creation: Individual images of a cardboard box and a runner stretching were seamlessly merged, positioning the athlete’s photo as if it’s printed inside the box lid.

Custom Branded Insert: A white panel featuring Zappos branding, tagline, contact information, and partner logos was designed and composited onto the right side of the box interior to simulate printed packaging.

Typography and Layout Design: Clean, bold text with strategic hierarchy was applied to deliver the message effectively while aligning with Zappos’ brand tone and visual style.

This transformation enhances brand storytelling and user engagement, creating a compelling visual narrative for use in advertising, direct mail concepts, or digital campaigns.

Zappos “More Than Shoes” – Bold Visual Messaging for Brand Expansion

For this conceptual advertising project, we transformed a straightforward jogging image into a striking, message-driven campaign visual. Key modifications include:

Wardrobe Removal & Message Overlay: The original bikini was digitally removed and replaced with strategically placed branded text banners (“MORE than SHOES!”) to create a bold and humorous reveal, reinforcing the campaign’s tagline.

Typography Integration: The custom text graphics were styled in Zappos’ brand colors and font, maintaining visual consistency and enhancing impact.

Brand Placement: Subtle additions like the Zappos.com URL and the “ADVERTISEMENT” header ensured clarity of intent while preserving aesthetic focus.

This transformation enhances brand storytelling through shock value and visual wit, making it a memorable asset for use in high-visibility digital, print, or guerrilla marketing campaigns.