Puma PTC

Puma

PUMA x PTC – Refreshed Apparel Styling with Updated Brand Colors

For this campaign portrait featuring the PUMA x PTC collaboration, we executed a wardrobe color shift to better align with the collection’s seasonal palette. Key modifications include:

Colorway Update: The ringer tee’s red accents and print were changed to teal, offering a cooler, more modern visual tone while maintaining graphic clarity.

Bottoms Replacement: Beige sweatpants were swapped for teal mesh shorts with bold PTC logo patterning, adding visual interest and aligning with the sporty, elevated streetwear aesthetic.

Cohesive Styling: The color adjustments across both top and bottom create a unified, contemporary look that highlights the versatility of the PUMA x PTC line.

This transformation reinforces brand identity and injects energy into the visual narrative, making the collection stand out in both digital and retail contexts.

PUMA x PTC – Elevated Product Shot with Natural Texture Contrast

For this campaign product image, we updated the setting to better complement the tonal subtleties of the PUMA x PTC sneakers. Key modifications include:

Surface Replacement: The orange tennis court was swapped for a textured concrete surface, creating a more neutral and urban backdrop that draws focus to the footwear.

Color Harmonization: The new ground tone pairs more cohesively with the cream and green palette of the sneakers, avoiding competition with the product’s colors.

Brand Aesthetic Shift: The transformation moves the mood from sporty and vibrant to grounded and lifestyle-oriented—highlighting versatility and elevating the visual sophistication.

This update brings the product into a more refined context, aligning seamlessly with the broader PUMA x PTC campaign’s lifestyle-meets-performance narrative.