Puma Playstation
PUMA x PlayStation Campaign – Product Image Enhancement and Branding Integration
For this branded footwear presentation, we elevated the original product shot into a polished campaign-ready visual using advanced post-production techniques. Key enhancements include:
Background Replacement: The original studio backdrop with visible gradients and lighting artifacts was replaced with a clean, stylized gradient background featuring smooth lavender and blue tones.
Graphic Integration: Iconic PlayStation symbols and the PUMA logo were added in soft gradient overlays, reinforcing the collaboration and giving the image a strong branded identity.
Reflection and Surface Cleanup: The reflective surface beneath the shoe was refined to remove wrinkles and irregularities, producing a cleaner, more fluid mirror effect that highlights the product’s shape and silhouette.
Color Harmony: Overall color tones were adjusted to better complement the shoe’s palette and to enhance visual cohesion between the background, reflections, and product.
This transformation results in a visually striking, brand-forward image ideal for use in digital campaigns, social media, and product launches.
BEFORE
AFTER
PUMA x PlayStation Campaign – Product Image Enhancement and Branding Integration
For this branded footwear presentation, we elevated the original product shot into a polished campaign-ready visual using advanced post-production techniques. Key enhancements include:
Background Replacement: The original studio backdrop with visible gradients and lighting artifacts was replaced with a clean, stylized gradient background featuring smooth lavender and blue tones.
Graphic Integration: Iconic PlayStation symbols and the PUMA logo were added in soft gradient overlays, reinforcing the collaboration and giving the image a strong branded identity.
Reflection and Surface Cleanup: The reflective surface beneath the shoe was refined to remove wrinkles and irregularities, producing a cleaner, more fluid mirror effect that highlights the product’s shape and silhouette.
Color Harmony: Overall color tones were adjusted to better complement the shoe’s palette and to enhance visual cohesion between the background, reflections, and product.
This transformation results in a visually striking, brand-forward image ideal for use in digital campaigns, social media, and product launches.
BEFORE
AFTER
