Puma

Retouching and post production studio that specializes in retouching for the advertising industry.

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Puma

Cali Sports Heritage - Selena Gomez

Puma – Selena Gomez

Neon Glow Enhancement – High-Impact Lighting Adjustments

For this fashion editorial project, we enhanced the atmospheric lighting and neon aesthetics to create a more striking, futuristic appeal. Key modifications include:

Color Shift & Glow Enhancement: The lighting hues were adjusted, shifting from warm red and orange tones to a vivid magenta and cyan palette, creating a more electrifying and futuristic ambiance.

Increased Neon Vibrancy: The floor and background lighting tubes were intensified, making them glow with stronger, more saturated colors to enhance the visual energy.

Subject Refinement: The model’s skin tone and clothing details were subtly refined to balance the lighting adjustments, ensuring the subject remains naturally well-lit amidst the vibrant surroundings.

This transformation results in a more dynamic and high-impact visual, reinforcing a bold, contemporary aestheticwhile maintaining a sleek and polished appearance.