DoorDash
Day-to-Night Transition – Retail Delivery Scene Enhancement
For this promotional lifestyle project, we enhanced a storefront delivery scene by transforming the lighting and ambiance to evoke a nighttime setting. This transformation was achieved using a combination of AI-powered tools and traditional retouching techniques. Key modifications include:
Lighting Adjustment: The overall scene has been darkened, simulating nightfall with a deeper blue sky and heightened contrast, while preserving clarity on the subject.
Storefront Illumination: The neon “OPEN” sign has been enhanced to emit a vivid purple glow, and the window interior has been brightened to show activity inside, adding warmth and energy.
Ambient Detail Enhancement: Additional lighting accents were added to the string lights and building edge, increasing visual depth and realism in the night scene.
This transformation enhances the visual impact of the nighttime delivery experience while maintaining a vibrant and approachable tone.
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Work-from-Home Scene – Visual Uplift with Color and Context Enhancements
For this remote work lifestyle project, we elevated a basic office setup into a vibrant, brand-aligned environment. This transformation was achieved using a combination of AI-powered tools and traditional retouching techniques. Key modifications include:
Wall and Wardrobe Color Shift: The background wall was changed from neutral white to a soft lavender hue, while the subject’s sweater was recolored from blue to a warm coral tone, adding vibrancy and visual harmony.
Monitor Screen Replacement: A blank, turned-off screen was replaced with an active DoorDash interface, creating narrative clarity and emphasizing the user experience.
Lighting and Shadow Refinement: Enhanced lighting and shadow direction were introduced to add dimensionality and reinforce a realistic daylight effect against the colored wall.
This transformation enhances visual engagement and brand context while maintaining a polished, lifestyle-driven aesthetic.
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Office Environment – Background Cleanup and Visual Clarity Enhancement
For this corporate office scene, we refined the visual environment to remove distractions and create a cleaner, more professional aesthetic. This enhancement was completed using a blend of AI-assisted techniques and traditional retouching. Key modifications include:
Background Reflection Cleanup: Reflections on the monitor were reduced and softened to minimize distractions and create a more polished look.
Window Scene Simplification: Objects and clutter visible through the glass wall and door in the background were removed or minimized, improving focus on the subject.
Lighting and Color Consistency: Subtle adjustments to exposure and white balance enhanced skin tones and created a more cohesive visual tone across the image.
This transformation strengthens visual clarity and professionalism while maintaining an authentic office setting.
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Desktop Workspace – Screen Replacement and Ambient Refinement
For this modern office scene, we enhanced a clean desktop environment to visually communicate digital engagement with the DoorDash platform. This was executed through a combination of AI-powered editing and traditional retouching techniques. Key modifications include:
Screen Replacement: The inactive monitor screen was replaced with a vivid DoorDash interface, showcasing the “Edit delivery time” feature for a more narrative-driven and brand-relevant visual.
Background Enhancement: The backdrop hue was subtly shifted from a neutral gray to a soft lavender tone, adding warmth and visual cohesion with the flower vase and overall palette.
Lighting Refinement: Highlight and shadow balance was adjusted to emphasize natural sunlight on the desktop while maintaining a clean, polished look across the frame.
This transformation brings focus to the user interaction and platform functionality, enhancing brand storytelling within a thoughtfully styled workspace.
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Pickup Station – Order Clarity and Lighting Enhancement
For this fulfillment-focused lifestyle image, we refined the scene to emphasize operational clarity and elevate the visual environment. This enhancement was achieved using a blend of AI-assisted tools and traditional retouching techniques. Key modifications include:
Order Identification: Handwritten customer names were added to the bags, and a printed receipt label was applied to the selected order, reinforcing clarity and realism in the pickup process.
Lighting Enhancement: Stronger sunlight and defined shadows were introduced to the back wall and floor, adding warmth and dimensionality to the setting.
Wardrobe Adjustment: The subject’s lanyard was modified to feature the DoorDash logo more prominently, boosting brand visibility within the scene.
This transformation enhances storytelling around organized, efficient order handling while maintaining a polished and authentic visual style.
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