Carnival Cruise Lines

OOH Sports Jersey

Carnival Cruise Lines – Sports Jersey Creative

Agency: ArnoldWorldwide

How we helped:

In this project, we transformed a flat graphic into a rich, textured composition, giving it a more tangible and premium look. Key enhancements include:

Fabric-Like Texture Application: The background was reworked to mimic a textile surface, enhancing visual depth.

Typography Refinement: The text was modified with a stitched-style effect for a handcrafted, embroidered appearance.

Lighting & Depth Adjustments: Highlights and shadows were adjusted to create a more realistic material interaction.

Color Grading: The overall color balance was fine-tuned for a richer, more vibrant tone.

Material Realism: The ship funnel and other design elements were subtly integrated to blend seamlessly with the fabric texture.

This transformation adds a tactile feel to the image, making it ideal for branding, advertising, and promotional materials with a high-end finish.

BEFORE

AFTER